📖 peek insideNudge
by Richard H. Thaler and Cass R. Sunstein
Every day we make decisions about health, wealth, and happiness. In this influential work, Nobel Prize winner Richard Thaler and Cass Sunstein explain how choice architecture can nudge us toward better decisions without restricting our freedom of choice. By understanding how people think, we can design environments that make it easier for individuals to choose what is best for themselves and society. It is a groundbreaking look at behavioral economics that has influenced governments and businesses worldwide.
A popular book with millions of readers worldwide.
Notable Quotes
"A choice architect has the responsibility for organizing the context in which people make decisions."
"The combination of loss aversion with mindless choosing implies that if an option is designated as the “default,” it will attract a large market share. Default options thus act as powerful nudges."
"First, never underestimate the power of inertia. Second, that power can be harnessed."
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