The Power of Habit

Award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives, Duhigg presents a whole new understanding of human nature and its potential. From the boardrooms of major corporations to the sidelines of the NFL, he demonstrates that the key to exercising regularly, losing weight, or being more productive is understanding how the habit loop of cue, routine, and reward functions.

Widely read around the world. Estimated 7 million readers.