📖 peek insideInfluence: The Psychology of Persuasion
by Robert B. Cialdini
Dr. Robert Cialdini explains the psychology of why people say 'yes' and how to apply these understandings ethically in business and everyday life. Through decades of rigorous research, Cialdini identifies six universal principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. This classic bestseller is a comprehensive guide for understanding the hidden dynamics of influence, helping readers become skilled persuaders while also learning how to defend themselves against dishonest attempts at manipulation.
A popular book with millions of readers worldwide.
Notable Quotes
"A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do."
"Embarrassment is a villain to be crushed."
"The way to love anything is to realize that it might be lost."
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